ITC Specialist Seminar

Hoi An - The ancient town of Hoi An, 30 km south of Danang, lies on the banks of the Thu Bon River. The architectural significance of Hoi An has been recognized by UNESCO, during the 23rd Congress which took place in Marrakech (Morocco) from the 29th of November to the 4th of December, since the town was officially listed as a World Heritage Site. Occupied by early western traders, Hoi An was one of the major trading centers of Southeast Asia in the 16th century. Hoi An has a distinct Chinese atmosphere with low, tile-roofed houses and narrow streets; the original structure of some of these streets still remains almost intact. All the houses were made of rare wood, decorated with lacquered boards and panels engraved with Chinese characters. Pillars were also carved with ornamental designs. Tourists can visit the relics of the Sa Huynh and Cham cultures.

They can also enjoy the beautiful scenery of the romantic Hoi An River, Cua Dai Beach, and Cham Island. Over the last few years, Hoi An has become a very popular tourist destination in Vietnam. Hoi An has long been a cultural crossroad. More than five centuries ago the Vietnamese nation of Dai Viet expanded its territory southwards, encroaching on the Indianized Kingdom of Champa, which covered much of what is now central Vietnam. Hoi An, located on the Hoai River, emerged when Japanese and Chinese traders built a commercial district there in the 16th century. These diverse cultural influences remain visible today. Visitors will find Hoi An's Old Quarter lined with two-storey Chinese shops, their elaborately carved wooden facades and moss-covered tile roofs having withstood the ravages of more than 300 years of weather and warfare.

These proud old buildings, which back onto the river, remind visitors of another era, when Hoi An's market was filled with wares from as far as India and Europe. Colourful guildhalls, founded by ethnic Chinese from Guangdong and Fujian provinces, stand quietly, a testament to the town's trading roots. While Hoi An's old-fashioned charm is always visible, on the 15th of every lunar month modernity takes another step back. On these evenings the town turns off its street lamps and fluorescent lights, leaving the Old Quarter bathed in the warm glow of coloured silk, glass and paper lanterns. In ancient times, Vietnamese people made lamps out of shallow bowls filled with oil. Later, foreign traders introduced lanterns, ranging from round and hexagonal designs from China to diamond and star shaped ones from Japan.